WoW is the raw change in impressions against last week. Share Δ is the change in this account's share of all company attributed impressions, in percentage points, and it is the column to read when total LinkedIn volume moved: in a week where the account delivered fewer impressions overall, every raw WoW turns negative and a genuinely warming account cannot be told apart from the tide. Rank Δ is the movement in position, so a positive number means the account climbed. Spend is not shown because LinkedIn reports cost on only a small minority of company rows.

LinkedIn's ad API allows only one member breakdown per query, so seniority cannot be attached to an individual company. The campaign is the finest grain available, and since each campaign carries its own targeting it still answers whether an audience is reaching decision makers. Director+ sums Director, VP and CXO. Owner, Partner, Training and Unpaid sit in Other.

Ranked by clicks. % of Clicks is the row's share of that breakdown's total, so each table can be read on its own. Seniority and Job Title answer whether the ads are reaching decision makers or general staff at the target companies; a company-list audience reaches every employee at a matched company unless a seniority or function filter is layered on top.